Sweet Happy News

Are you ready for the scoop on NYCC? Sanrio is coming to New York Comic-Con (October 5th to 8th) for the first time with our biggest selection of character merch ever!  The Sanrio booth (#130) will o...

Here’s another peek into the creative mind of our pal, Shirley Wong, also known as Little Miss Bento! This time, she’s sharing her behind-the-scenes experience as the food stylist & menu consultan...

Today we’re in for a special treat! Our guest blogger, Shirley Wong, also known as Little Miss Bento, shares her behind-the-scenes experience as the food stylist & menu consultant at the Cinnamoro...

Celebrate the dog days of summer with theSanrio ‘Friend of the Month’ for September, Pochacco! Here are some facts aboutthe Yorimichi Dog: Pochacco: is super sporty, loves basketball and soccerliv...

Did you know that Pochacco’s favorite food isbanana ice cream? Sounds super yummy, especially during thesefinal dog days of summer. Well, we got some good news for you! Making bananaice cream is sup...

Ready for some egg-citing news, SouthernCalifornia? You can now find a Gudetama squishy egg toy at these 7-Elevenlocations: LOS ANGELES:3450 Overland Avenue, 9003411143 Venice Blvd, 900341075 S. Fairf...

Have you heard the good news? The SanrioJapanese Village Plaza store in Little Tokyo DTLA is back and open forbusiness! A post shared by Sanrio Japanese Village (@sanriojapanesevillage) on Aug 2, 20...

The world of hello sanrio is filled with so many supercute surprises! Take a peek and see for yourself!Ready for another sweet surprise? Here’s abehind the scenes peek into the creation of this vide...