Sweet Happy News

It’s summertime, time to live it up while the sun is up! Just like Pekkle, the Sanrio ‘Friend of the Month’ for August. Here’s more about this classic and easy-going fellow.  Pekkle: is a goo...

Photo credit: Kayla Tanee PhotographyWant to learn how to RAGE like Aggretsuko?Unleash your inner Aggretsuko with this powerful metal vocal tutorial fromLinzey Rae! Linzey Rae is a metal vocalist and...

Can we get a drumroll, please? The winners ofthe Sanrio Ai-tatA Tote sweepstakes are…#hellocomiccon #sweepstakes pic.twitter.com/nQD6bv5T6A— Kris (@kris82085) July 16, 2017 #HelloComicCon #swee...

As Hello Kitty always says, “You can neverhave too many friends”, right? Last week, we got a chance to get to know the fabulousmodel of the new Hello Kitty x Torrid collection, Allison Teng. Allis...

Are you ready for the scoop on SDCC? Sanrio is returning to San Diego Comic-Con this year with our biggest selection of character merch at SDCC to date!  The Sanrio booth (#4737) will offer a comb...

Trend alert! Have you seen the latest crazecoming from Japan? Take apeek at these kawaii Ai-tatA bags!Ai-tatA bags are designed so you can show theworld all of your favorite things. They have a clear ...

Say hello to Marissa Smith! In case you didn’t know, Sanrio and Marissa teamed up to create the stylish and bold NYLON x Sanrio collab that hit stores at the end of May.Marissa is the Senior Fashion...

Brace yourself; it’s time to ride the light thisJune with the Thunder Boys, Goropikadon! Here are some amazing facts about thespunky siblings who celebrate a birthday on the twenty-fifth day of thef...