Dim Mak is the record label and fashion brand founded by Grammy-nominated producer & DJ Steve Aoki. Referencing manga, music, nostalgia, and gaming, Dim Mak is a brand that cultivates community by bringing together collaborators while bridging people from all walks of life.

Growing up in Southern California during a period with limited Asian influences, Steve sought to learn more about his Japanese culture through anime and manga. With drop one, we showed you the ridiculously adorable eyes of Hello Kitty and Friends. This year, Hello Aoki is showing you why they were wide-eyed to begin with!