Sweet Happy News

Hello, holidays! Are you making a list for the holidays and checking it twice? Here’s the scoop on all the sweet deals for Black Friday, Cyber Monday, and #GivingTuesday!Sanrio StoresFriday, Novembe...

Get ready to say hello to the holiday season with Sanrio and Tanaka Farms! Starting Friday, November 24th until December 17th, the family farm will celebrate the season with a hilltop "Sanrio Village"...

Happy Birthday to the Sanrio ‘Friend of theMonth’ for November, Hello Kitty & Mimmy! To celebrate, we’re embracing our ‘small gift, big smile’ philosophy with some special product launches ...

Say hello to Rosie O’Neill! She is one of the co-founders of Sugarfina, which is a luxury candy boutique for grown-ups that imports the finest candy from all around the world and packages them with ...

Mmmmmm…. cupcakes. They’re always a tastytreat, but did you know that October 18th is National Chocolate CupcakeDay? Celebrate this very special occasion today (or any day) with yummyChococat Choc...

For the first time ever, Sanrio and NYCC joined forces for an epic weekend of excitement and convention exclusive merch!Take a peek below to check out all the fun with our supercute friends! ...

Are you ready for some egg-citing news? Gudetamaand Curry House are teaming up for a collaboration that will bring the lazy eggto all nine of their California locations! Starting October 20th, the Gud...

It’s October, Halloween is just around the corner… time for some tricks and time for some treats! Well, guess what, this month’s Sanrio ‘Friend of the Month’, Badtz-Maru, has a little of bot...