Stoney Clover Lane and Hello Kitty Announce Second Collaboration

On the heels of the first wildly successful collaboration earlier this year, accessories and lifestyle brand Stoney Clover Lane is partnering with Hello Kitty® again for a new collection just in time for the holidays and in celebration of Sanrio’s 60^th anniversary.

“Following the immense success of our first collaboration with Stoney Clover Lane, we’re excited to join forces once again for another iconic collection of accessories,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc. “This new holiday series features a supercute design with new styles and offerings, all with the same unique and customizable features that fans loved from the first collection.”

Over the past 60 years, Sanrio® has cemented a legacy built on the foundation of a small gift, big smile® through the help of Hello Kitty and more than 400 of her friends including My Melody, Keroppi, Pompompurin and Badtz-Maru.

The limited-edition holiday capsule collection features the global icon Hello Kitty on Stoney Clover Lane classic product styles with a seasonal twist. The collection features a diverse range of materials including printed nylon with the patterns “Winter Sports” and “Winter Fun”, white sherpa and embossed iridescent. It includes an exclusive fanny pack and duffle, as well as pouches and Hello Kitty shaped styles.

To personalize the product, Stoney Clover Lane x Hello Kitty has released a new white sherpa letter style along with adorable iridescent Hello Kitty and holiday themed icon patches. The customization options are endless.

The festive collection featuring Hello Kitty ranges from $38 to $278 and is available to shop in-store at all Stoney Clover Lane locations, StoneyCloverLane.com and Sanrio.com on December 1st.

About Stoney Clover Lane

Stoney Clover Lane, founded by sisters Kendall and Libby Glazer, reimagines everyday organization through their line of travel accessories designed to spark self-expression.

Instantly personal, thanks to fun, coordinating patches and customization options, the range of

must-have essentials includes pouches, duffels, backpacks, and more. Since 2009, their candy-colored classics and personalized patches have become well-known for bringing some much-needed personality to the highly uniform category of accessories.

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.