Sanrio Announces New Gudetama Residency with L.A.'s Oldest Bowling Alley, Highland Park Bowl

The lazy egg takes over the 1933 Group's historic cocktail bar and venue in East L.A. from October 18, 2018 - February 2019

Sanrio, Inc. announces a new collaboration between one of their newest characters, Gudetama the lazy egg and Highland Park Bowl—L.A.'s oldest bowling alley, owned and operated by the city's leading hospitality team, the 1933 Group.

Rolling in Thursday, October 18, 2018, Gudetama takes over the bowling alley in Highland Park from head to toe. The lazy egg will appear throughout the venue in experiential ways, from dramatically decorated bowling lanes to special Gudetama egg-topped signature wood-fired pizzas and adorned on craft cocktails, as well as a series of calendar events. A themed bowling package along with a limited-edition Gudetama meal set are available enjoy from October 18, 2018 through February-end 2019.

In addition to the bowling lane experience and culinary collaboration, Highland Park Bowl will host a series of thematic events over the next four months in celebration of the lazy egg.

Exclusive collectable merchandise is available to purchase at Highland Park Bowl, including a yellow Gudetama bowling ball ($200) and a vintage-inspired crying towel ($12). Additional limited-time, partnership-themed apparel includes Gudetama bowling socks ($10), along with an exclusive hat ($35), t-shirt ($25), zip-up hoodie sweatshirt ($50), and lapel pin ($5).

"Sanrio continues to bring unique experiences to our ever-growing fanbase and Highland Park Bowl is a dynamic, sublime space that invites fans to engage with Gudetama like never before—food, cocktails, merchandise and entertainment, all under one roof," says Dave Marchi, Vice President of Brand Management and Marketing at Sanrio, Inc.

"Our team has been big fans of Sanrio for years and very much aware of how many fans they have all around the world, so we've had a blast designing one-of-a-kind merchandise—the Gudetama bowling ball is pretty spectacular!" says Bobby Green, Co-Owner and Designer at the 1933 Group.

Bowling Lane Package

The new Gudetama x Highland Park Bowl - All-Inclusive Bowling, Food & Beverage Package includes: · 2-hour bowling lane (by reservation only) · Gudetama-themed scoring & lane dècor · Unlimited Food & Beverage: a selection of appetizers, Gudetama-topped pizza, dessert, and cocktail · Exclusive merchandise: o Gudetama bowling socks & lapel pin o 10% discount on all Gudetama x HLPB exclusive merchandise · Pricing (per group size): o 2 guests - $275 o 4 guests - $550 o 6 guests - $700 · Reservations: Events@highlandparkbowl.com

Meal Set Guests looking to walk-in and enjoy the lazy egg culinary collaboration can order the Gudetama x Highland Park Bowl Meal Set ($40 for solo set, $55 to share between two), including: · Gudetama Cocktail · Wood-fired margherita pizza (topped with Gudetama fried egg and bacon blanket) · Side salad · Gudetama tiramisu · 10% discount on all Gudetama x HLPB exclusive merchandise

Events In addition to the bowling lane experience and meal set, Highland Park Bowl will host a series of calendar events in celebration of the lazy egg collaboration over the next four months, including a Halloween costume contest on Saturday, October 27, 2018 (ages 21+), lazy egg brunch and bowling in January 2019, and a special Valentine's Day Gudetama-lover's bowling package on February 14, 2019. Complete details to follow in the coming weeks and available online.

Highland Park Bowl is located at 5621 N Figueroa St. Los Angeles, CA 90042; Hours of Operations are Monday-Friday from 5:00p.m.-2:00a.m. and weekends from 11:00a.m-2:00a.m.

For complete information about making reservations, merchandise, food and beverage offerings, and calendar events visit www.highlandparkbowl.com/gudetama. Fans can also stay up-to-date by following Gudetama and Highland Park Bowl on Facebook (@gudetama @highlandparkbowl) and Instagram (@gudetama @highlandparkbowl).

About Highland Park Bowl
Established in 1927, Highland Park Bowl is Los Angeles' oldest bowling alley and originated during the midst of prohibition, when the building housed numerous doctors' offices, a pharmacy, music store, and recreation space. In 1966, Joseph "Mr. T" Teresa, an Italian immigrant, purchased the building and renamed it Mr. T's Bowl. With a complete overhaul, he concealed the original design with dropped ceilings, wall coverings and layers of paint. Throughout the decades, the bowling component diminished, and it evolved into a beloved music venue hosting local artists of various genres. After peeling away years of layers, it was completely restored by the 1933 Group—the lauded Los Angeles hospitality group with a mission to preserve, protect and restore some of Los Angeles's most iconic historical bar venues and architectural wonders. For more information please visit www.highlandparkbowl.com and www.instagram.com/highlandparkbowl.

Media requests: Sanrio
Sunshine Sachs for The Crème Shop
cremeshop@sunshinesachs.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Meghan Patke/Lisa Strangis (323) 377-7210
meghan@moderncurrencypr.com / lisa@moderncurrencypr.com