Sanrio and Lolli Swim to Collaborate on Women's Swimwear Collection

Global lifestyle brand Sanrio and contemporary swim brand, Lolli Swim, have teamed up to create Hello Kitty ♥ Lolli Swim, a sweet and flirty swimwear collection for women that will launch for Spring 2019. The new collaboration will make its debut at the Cabana show in Miami July 14–16; first deliveries of the collection will be available at retail March 1, 2019.

The 23-piece Hello Kitty ♥ Lolli Swim collection includes some of Lolli Swim's signature silhouettes in ultra-flattering fits, adorned with flirty polka dots, stripes, ruffles, all-over Hello Kitty patterns that mimic packaging from Sanrio retail stores and playful prints incorporating iconic Hello Kitty bows and mini Hello Kitty faces. Signature Lolli Swim silhouettes are incorporated into the capsule and include the Dandy Top, a soft triangle top with skinny straps and princess seaming; the Breezy Bottom, a tiny ribbed bottom with skinny side straps; the Timeless Bow Top, a classic 'big bow' bandeau top that ties in the back; and the Smitten one-piece that features perfectly placed cut outs, adjustable straps and a fit that is works for every body type. The collection will retail from $99 - $159.

In keeping with Sanrio's 'small gift, big smile' philosophy, Hello Kitty ♥ Lolli Swim will provide Hello Kitty giveaways in the booth throughout the duration of Cabana show (booth #247), as well as sweet treats from the Hello Kitty Cafe. In addition, Hello Kitty herself will be at the booth on Sunday, July 15, for photo ops with all in attendance.

About Lolli Swim®
We live life through heart shaped sunnies and celebrate everything sugary and sweet. Female owned and operated, Lolli's signature flirty details of rainbows & SUNshine beam from its founder, California-born Vy Nguyen. Here to take all you girly girls on a vacation of FUN. From sprinkly covered cupcakes to the original cheeky bow bottom, these dreamy collections satisfy everyone's appetite for sweetness!!! You can find Lolli Swim all over the world... from the beaches of California to the magical paradises of Hawaii, Ibiza, Dubai, Japan, Bali and more. Website Ilovelolli.com Instagram @lolliswim

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Dyann Hawkins/ Xochil Rincon (323) 874-4073
dyann@orsipr.com Xochil@orsipr.com