Sanrio and Dylan's Candy Bar Announce Sweet Collaboration Launching October 15

Sanrio, the global lifestyle brand best known for Hello Kitty, in partnership with Dylan's Candy Bar, unveils the launch of a limited edition collection to celebrate Hello Kitty's 40th Anniversary. Continuing its mission of merging fashion, art and pop culture with candy, Dylan's Candy Bar is pleased to create a unique product assortment with the beloved Hello Kitty. Candy bars, colorful lollipops and sugar cookies will be among the treats for sweet-toothed superfans. The assortment also features lifestyle products from stylish totes to confection-flavored lip balm and fun accessories, all featuring the much-adored Hello Kitty. All items will be available at Dylan's Candy Bar stores, select Sanrio stores and online at DylansCandyBar.com and Sanrio.com beginning October 15th, 2014.

"Our partnership with Dylan's Candy Bar adds a deliciously fun element to Hello Kitty's 40th Anniversary celebration," said Janet Hsu, President and COO of Sanrio, Inc. "This supercute collaboration highlights the sweet and colorful side of both brands and offers fans an assortment of yummy treats and lifestyle products to enjoy."

"We're excited to partner with Sanrio to celebrate Hello Kitty's milestone," said Dylan Lauren, Founder and CEO of Dylan's Candy Bar. "To us, this iconic, brightly colored collection brings Hello Kitty to life through candy and fashion. We look forward to sharing this collection with Dylan's Candy Bar and Hello Kitty fans around the world."

A variety of signature items will include:

· Hello Kitty Dylan's Candy Bar Mix-clusive Peg Bag
· Cookies and Cream Bar
· Vanilla Cupcake Bar
· Chocolate Bon Bons Bar
· Hello Kitty Three Bar Pack
· Hello Kitty Head Cookie
· Hello Kitty Petite Cookie Set
· Hello Kitty Lollipops
· Hello Kitty Paint Can
· Hello Kitty Crispy Treat
· Hello Kitty Large Cosmetic Case
· Hello Kitty Small Cosmetic Case
· Hello Kitty Large Tote
· Hello Kitty T-Shirt (Youth and Women's)
· Hello Kitty Charm Bracelet
· Hello Kitty Necklace
· Hello Kitty Headband
· Hello Kitty Lip Gloss Set

Dylan's Candy Bar will also participate in Hello Kitty Con 2014, the first ever Hello Kitty fan convention, which will be held in Los Angeles on October 30th - November 2nd. Fans can stop by the Dylan's Candy Bar booth for limited edition products and fun photo ops. Tickets for Hello Kitty Con 2014 are available now at http://www.sanrio.com/hellokittycon-tickets/.

Fans can stay up-to-date on the latest Dylan's Candy Bar news by following both brands' official social media channels (Dylan's Candy Bar: Facebook, Twitter and Instagram/ Hello Kitty: Facebook, Twitter and Instagram).

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About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

About Dylan's Candy Bar
Dylan's Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is the pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.

Dylan's Candy Bar free standing stores are currently located in New York City, Los Angeles, East Hampton, and Miami and the Dylan's Candy Bar shops are located in John F Kennedy International Airport, Detroit Metropolitan Airport, Mohegan Sun Casino Resorts and Grand Traverse Resort. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.

Media requests: Orsi Public Relations
Dyann Hawkins/Sarah Danley (323)874-4073
dyann@orsipr.com/Sarah@orsipr.com

Media requests: Dylan’s Candy Bar
Lauren Kenyon/Rogers & Cowan
lkenyon@rogersandcowan.com