Sanrio and Crap Eyewear Partner to Launch the Hello Kitty x Crap Eyewear Sunglasses Collection

Sanrio, best known for pop icon Hello Kitty, and Crap Eyewear, recognized for high quality and boldly-designed sunglasses, have collaborated to create a supercute line of sunglasses inspired by Hello Kitty. The Hello Kitty x Crap Eyewear capsule collection will launch on June 28th.

The The Hello Kitty x Crap Eyewear collection offers four signature Crap Eyewear styles embellished with iconic Hello Kitty detail. All styles will include a gold Hello Kitty charm logo detail on the temple of the frame. Styles include:

  • The Hanoi Weekend - features Hello Kitty's signature red bow; available in two colorways, Gloss White & Gloss Black, each with Grey Gradient CR-39 lenses
  • The Love Tempo - features signature bow pattern on the interior arm of the frame; available in Gloss Blue with Grey CR-39 lenses
  • The Wild Gift – features a classic, slender cat eye shape; available in Milky Pink Glitter with Gold Wire Wrapped Pink Tint CR-39 lenses

All styles in the capsule collection have a suggested retail price of $76 and will include a custom Hello Kitty x Crap Eyewear all over print sunglass case.

The The Hello Kitty x Crap Eyewear collection reflects Crap Eyewear's core brand philosophy to create bold, design-driven eyewear for the youthful lifestyle market at an affordable price. Crap Eyewear products are all custom-designed utilizing high quality polycarbonate frame construction, outfitted with 100% UVA & UVB blocking CR-39 lenses and top tier hardware like unique five-barrel optical hinges. The The Hello Kitty x Crap Eyewear collection will be available at sanrio.com, crapeyewear.com, select Crap Eyewear retailers, Sanrio stores worldwide and the Crap Eyewear Showroom in L.A.

About Crap Eyewear
Crap® Eyewear is an independent sunglass brand from Los Angeles, CA, born in reaction to an expensive and often all-too-serious eyewear market. We create quality sunglasses that are design-driven, fashion-forward and accessibly-priced. Our company is deeply rooted in the rich countercultures of Southern California; Music, fashion, skateboarding and surfing make us happy and we strive to support these scenes with thoughtful integrity.

Media requests: Crap Eyewear
Marley Arviso
marley@crapeyewear.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Riley Garden (323)874-4073
dyann@orsipr.com/riley@orsipr.com