Pop Icon Hello Kitty Readies for Her Close-Up in Universal Studios Hollywood's All-New Animation Studio Store Featuring Exclusive Merchandise Created for The Entertainment Capital of L.A.

Now Open, New Retail Store Also Debuts Items from Illumination Entertainment, DreamWorks Animation and Other Favorite Animated Properties

Donning her signature red bow, global pop phenom Hello Kitty joins Universal Studios Hollywood, taking up residence at The Entertainment Capital of L.A. in the theme park's all-new and now open, Animation Studio Store.

In true Hollywood fashion, the spotlight shines brightly on Hello Kitty and her friends from Sanrio, including My Melody, Keroppi and Chococat, as they star in a selection of park-exclusive merchandise, including accessories, apparel, stationery, souvenirs and collectibles.

An array of delectable confectionery-prepared fresh daily-is also available, including such tasty treats as Hello Kitty, Chococat and Keroppi themed s'mores, and a variety of Hello Kitty themed fudge, cupcakes and caramel apples.

Highlights of the exclusive product offerings feature designs incorporating Sanrio characters into classic Universal titles such as Jaws, E.T. The Extra -Terrestrial, Back to the Future and more, as well as the group enjoying a variety of Universal Studios Hollywood theme park attractions, from the world-famous Studio Tour to the "Jurassic Park-The Ride" and "King Kong 360 3D." New park-exclusive merchandise will be released regularly.

The shop also features the popular Hello Kitty Build-A-Bow display, inviting guests to customize their design from a selection of colourful bow options. Guests purchasing any Sanrio item will also receive a complimentary Hello Kitty Hollywood-themed temporary tattoo, which mirrors Sanrio's 'small gift, big smile' philosophy that is demonstrated globally across all Sanrio's retail stores and special events.

Hello Kitty will also make special appearances-just outside the entrance of the Animation Studio Store. Making her Hollywood debut in a red pleated dress embellished with film strips, Hello Kitty will meet and greet fans near a collection of Sanrio-themed topiaries, including My Melody, Keroppi and Chococat, and window displays featuring the characters making movies and enjoying the Universal Studios Hollywood experience.

In addition to Hello Kitty, the Animation Studio Store will feature an array of merchandise from Illumination Entertainment films, including Minions from the blockbuster Despicable Me film franchise, and DreamWorks Animation, including memorable items from Kung Fu Panda. A selection of products from other favorite animations will also be available, including Dr. Seuss, Scooby-Doo, Curious George, SpongeBob SquarePants and "The Simpsons."

The Animation Studio Store sits at the heart of Universal Studios Hollywood in a new 6,000 square foot structure that draws its inspiration from California Mission revival architecture reminiscent of the Golden Age of Hollywood in the 1930s. Fusing style with whimsy, the retail environment weaves nimble animated characters into the fabric of the Spanish architectural design from the wood detailing to the stucco, wrought iron and painted tiles.

The Carl Laemmle outdoor courtyard, situated adjacent to the Animation Studio Store, pays homage to the filmmaking pioneer and founder of the Universal movie studio inviting guests to dine or relax amid a decorative fountain surrounded by luscious greenery.

More information is available at www.UniversalStudiosHollywood.com. Like Universal Studios Hollywood on Facebook and follow @UniStudios on Instagram and Twitter.

Universal Studios Hollywood
Universal Studios Hollywood is The Entertainment Capital of L.A. and includes a full-day, movie-based theme park and Studio Tour. As a leading global entertainment destination, Universal Studios Hollywood delivers highly themed immersive lands that translate to real-life interpretations of iconic movie and television shows. Recent additions include "The Wizarding World of Harry Potter ™" which features a bustling Hogsmeade village and such critically-acclaimed rides as "Harry Potter and the Forbidden Journey" and "Flight of the Hippogriff™," Universal Studios Hollywood's first outdoor rollercoaster. Other immersive lands include "Despicable Me Minion Mayhem" and "Super Silly Fun Land" as well as "Springfield," hometown of America's favorite TV family, located adjacent to the award-winning "The Simpsons RideTM" and the "The Walking Dead" daytime attraction. The world-renowned Studio Tour is Universal Studios Hollywood's signature attraction, inviting guests behind-the-scenes of the world's biggest and busiest movie and television studio where they can also experience such authentic and immersive thrill rides as "Fast & Furious-Supercharged." The adjacent Universal CityWalk entertainment, shopping and dining complex also includes the all-new multi-million dollar, redesigned Universal CityWalk Cinema, featuring deluxe recliner seating in screening room quality theatres, and the "5 Towers" state-of-the-art outdoor concert stage.

Media requests: Universal
(818)622-9815
USH.Publicity@nbcuni.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins (323)874-4073
dyann@orsipr.com