For over 60 years, Sanrio has empowered new and lasting friendships for generations through emphasizing the power of kindness. With our philosophy of “Small Gift, Big Smile,” Hello Kitty and Friends have taught fans and friends all around the world to believe that a gift is more than just a gift. It is a means of sharing heartfelt feelings for one another, a token big or small, to celebrate what makes us all unique and special.

Spreading kindness has never been more important. In celebration of World Kindness Day on November 13th, Sanrio is committed to initiating 10,000 acts of kindness for the month of November.

Please join us in our Hello Kitty, Hello Kindness campaign and learn how to spread acts of kindness all month long!

how you can participate

send a sweet message
with paperless post

Even the smallest gifts can bring the biggest smiles. Spread a little extra kindness and connect with friends around the world, instantly, with these new Hello Kitty and Friends online greeting cards from Paperless Post.

send an online card now

introducing our friendship with a purpose program

The Pura Videa necklace and the Pura Video braceletes!

Sanrio has teamed up with Pura Vida on a new collection featuring Hello Kitty and Friends. For each Pura Vida x Hello Kitty and Friends style sold on our sites, Sanrio and Pura Vida will donate 5% of the purchase price to Kindness.org, a nonprofit organization dedicated to building a kinder world.

view the collection

send a sweet message
with paperless post

Even the smallest gifts can bring the biggest smiles. Spread a little extra kindness and connect with your friends and loved ones with these supercute Hello Kitty and Friends eCards!

Send an eGreeting Now

introducing our friendship with a purpose program

Sanrio has teamed up with Pura Vida on a new collection featuring Hello Kitty and Friends. For each Pura Vida x Hello Kitty and Friends style sold on our sites, Sanrio and Pura Vida will donate 5% of the purchase price to Kindness.org, a nonprofit organization dedicated to building a kinder world.

view the collection

say hello
to kindness

learn more

Our friends at Kindness.org are on a mission to educate and inspire people to choose kindness. Through research, science reveals the impact kindness has on the world, communities and on us as individuals. Here are some of the benefits of kindness - to you and to others!

♡ Kindness makes you happy
♡ Kindness reduces stress
♡ Kindness reduces social anxiety
♡ Kindness lowers blood pressure
♡ Kindness improves immune system
♡ Kindness makes the recipient(s) happy
♡ Kindness has a ripple effect where observers are elevated and recipients ‘pay it forward’

say hello
to kindness

Learn More

let's build a kinder world together!

Need ideas? Here are easy ways to spread kindness:

1. Send A KIND CARD

2. Share a
kind compliment

3. SURPRISE A

FRIEND WITH FLOWERS

4. pay it forward

5. give back

6. lend a kind hand

7. leave a positive review

8. donate to a pet shelter

9. give small gift

10. practice self-kindness

NEED IDEAS?

1. SEND A KIND CARD

2. Share a kind compliment

3. SURPRISE a

friend with flowers

4. pay it forward

5. give back

6. lend a kind hand

7. leave a positive review

8. donate to a pet shelter

9. give small gift

10. practice self-kindness

kind moments On youtube

Check out some of the kind moments from our Hello Kitty and Friends Supercute Adventures series!

watch it on youtube

Hello Kitty and Friends love to spread kindness! Learn how to make a kindness jar craft to encourage good deeds and to remind yourself of the kind moments in your life.

watch it on youtube

There is power in kindness! Here's a supercute DIY craft to help share positive messages with yourself or a friend. This brightly colored board is a great addition to any space.

watch it on youtube

kind moments
on youtube

Check out some of the kind moments from our Hello Kitty and Friends Supercute Adventures series!

watch it on youtube

Hello Kitty and Friends love to spread kindness! Learn how to make a kindness jar craft to encourage good deeds and to remind yourself of the kind moments in your life.

watch it on youtube

There is power in kindness! Here's a supercute DIY craft to help share positive messages with yourself or a friend. This brightly colored board is a great addition to any space.

watch it on youtube

#HelloKittyHelloKindness

Show us how you are spreading acts of kindess by using the hashtag and tag @hellokitty in your photo for a chance to be featured!