Assorted Nuts Entertainment Enters Mobile Gaming Business With Hello Kitty® World Of Friends

Assorted Nuts Entertainment today revealed its intent to rapidly establish itself as a top-tier games developer and publisher, focusing initially on the Mobile gaming market. Assorted Nuts will fund both internal and external game development, and publish groundbreaking yet commercially appropriate free to play titles – leveraging its relationships and access to iconic properties, as well as its own brands.

Its first game "Hello Kitty: World of Friends" is a free to play game releasing in November on iOS and Android. The app brings the beloved world of Hello Kitty® to the contemporary mobile game player, with familiar yet refreshing gameplay experiences.

Players will take Hello Kitty on a global adventure. Playing as Hello Kitty, players explore her hometown of London, completing tasks and challenges with her friends and taking plenty of photos throughout! They can also help customize Hello Kitty's outfits, costumes and accessories for fun and to help complete quests. Favorite Sanrio characters, including Keroppi®, Badtz-Maru®, My Melody® and Dear Daniel® are met along the way.

Bo Landin, CEO of Assorted Nuts Entertainment said, "This is the right time and place in the market to introduce Assorted Nuts Entertainment as a games publisher. We embody the spirit and drive of an indie developer with the commercial ambitions of a major publisher, and are absolutely thrilled to partner with Sanrio to bring the first truly state of the gaming art Hello Kitty game to market. We hope it to be the beginning of a long-lasting and fun relationship."

Assorted Nuts is a boutique animation company headquartered in Karlstad, Sweden. Its game development and publishing affiliate, Assorted Nuts Entertainment Inc. is based in Salt Lake City, USA. The company's core expertise is around story-telling and character development.

The studio develops and exploits intellectual properties for the international market: Animated Feature Films and TV-series plus Games & On-Demand content, spanning all age groups and genres.

To schedule an interview with Assorted Nuts Entertainment CEO Bo Landin, obtain game assets and further information, please contact Susan Lusty.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

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Dyann Hawkins/Racine Diaz (323)874-4073
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