The Official Home of Hello Kitty & Friends

LUNAR NEW YEAR 2025

Year of the Snake

Like a snake shedding it’s skin, this year is all about big changes and transformation! Hello Kitty is dressed for the occasion as an adorable green snake herself!

SHOP THE LATEST

BACK IN STOCK

Hanamaruobake

This encouraging little friend is back for a second run! If you missed out the first time, here's your chance to get a Hanamaruobake plush and accessories.

GET IT HERE

GIF of Sanrio Characters Winter Snowsuit Series.

NEW ARRIVALS

BRR!

Hello Kitty and Friends are ready for the winter chill in the Winter Snowsuit Series! Pick up the matching accessories like the metallic pink Hello Kitty Bag or the all-over quilted design of the Cinnamoroll Tote!

SHOP THE SERIES

SANRIO ONLINE EXCLUSIVE

Just Like Hello Kitty!

Designed to match Hello Kitty's lifesize character dress, this 50th Anniversary plush was limited to 2,024 units. Each one includes a serialized number and a cylinder display case.

GET IT HERE

SHOP HANAMARUOBAKE

SHOP WINTER

SHOP HK 50TH

WHO'S YOUR FAVORITE?

Image of Hello Kitty and Friends x Studio Oh! LNY Envelopes.

NEW FROM STUDIO OH!

Lucky Red Envelopes

It's almost the Year of the Snake! This 10 envelope set is rich with character artwork and metallic detailing. Let's wish all our loved ones hope and happiness for the new year!

ENTER THE LNY SHOP

Just for You

Hello Kitty and Friends x Studio Oh! 10-pc LNY Envelope Pack (Year of the Snake)

$11.99 is sale price

Hello Kitty 10" Yellow Plush (Year of the Snake)

$45.00 is sale price

Hello Kitty 7" Bean Doll Yellow Plush (Year of the Snake)

$29.00 is sale price

Hello Kitty Fuzzy Enclosure Envelope

$5.99 is sale price

Hello Kitty 8" Year of the Snake 2025 Boxed Plush (Limited Edition)

$19.99 is sale price

Hello Kitty 7" Bean Doll Pink Plush (Year of the Snake)

$34.00 is sale price

Hello Kitty 10' Plush (Floral LNY Series)

$45.00 is sale price

Kuromi Fuzzy Enclosure Envelope

$5.99 is sale price

Hello Kitty Bean Doll Plush (Floral LNY Series)

$26.00 is sale price

Hello Kitty Enclosure Envelope 3-pc Set

$6.99 is sale price

Sanrio Characters Enclosure Envelope 3-pc Set

$7.99 is sale price

Chococat Bean Doll Plush (Floral LNY Series)

$26.00 is sale price

GET THE CALENDAR

Different Sanrio character mobile wallpaper designs animated with a subtle zooming transition effect

DOWNLOAD WALLPAPERS

Hello Kitty and Friends Supercute Adventures | Season 11 Now Streaming

VISIT YOUTUBE

FREE DOWNLOADABLE

2024 Calendar

Print them out each month (or all at once!) and add in your own personal dates and events. Tape them up with a bit of washi tape and voila! Your very own Sanrio calendar to enjoy all year long!

DOWNLOAD IT HERE

SAVE TO CAMERA ROLL

Mobile Wallpaper

Take your favorite characters with you with these fun mobile wallpapers! We love a little freebie, don't you?

CHECK IT OUT

SEASON 11 NOW STREAMING

Hello Kitty and Friends Supercute Adventures

Get ready for a new season of Hello Kitty and Friends Supercute Adventures! Tune in for the first episode, now available to stream on YouTube!

WATCH IT NOW