The Official Home of Hello Kitty & Friends

Image of Badtz-maru Birthday 20% OFF Artwork.

HAPPY BIRTHDAY, BADTZ-MARU!

20% Off Badtz-Maru Items

Mischievous and stubborn, for sure! But Badtz-maru really isn't so bad. Kick it with him and celebrate his special day along with his bestie Hana-maru and his pet alligator, Pochi! Use code: HBD2025-BM at checkout.

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NEW ARRIVALS

Blushing Sakura Series

It's one of our favorite times of the year—cherry blossom season! This Hello Kitty plush comes in the softest baby pink with a frilly collar.

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GIF of Cinnamoroll x JapanLA Ita Duffle Bag.

NEW FROM JAPANLA

Cinnamoroll Ita Duffle Bag

Show off all your Cinnamoroll collection with thisitaduffle. One side is clear to highlight small mascot plush and collectibles, while the other is printed with artwork.

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NEW FROM SONIX

Strawberry Shortcake

In case you forgot, it's My Melody's 50th Anniversary this year! To celebrate, she's invited her dear friend Strawberry Shortcake over for the cutest collection ever!

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SHOP THE SERIES

SHOP JAPANLA

SHOP THE COLLECTION

WHO'S YOUR FAVORITE?

Image of the Sanrio Characters Ribbon Party Series.

NEW ARRIVALS

Ribbon Party Series

This Lolita style-inspired collection features Hello Kitty and Friends in houndstooth tweed outfits, whimsical animal ears, and dainty black bows.

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Just for You

Hello Kitty & Mimmy Better Together Throw Pillow Duo

$38.00 is sale price

Cinnamoroll & Mocha Better Together Throw Pillow Duo

$38.00 is sale price

Hello Kitty & Dear Daniel Better Together Throw Pillow Duo

$38.00 is sale price

Kuromi & Baku Better Together Throw Pillow Duo

$38.00 is sale price

Badtz-Maru & Hana-maru Better Together Throw Pillow Duo

$38.00 is sale price

Hangyodon & Friends Better Together Throw Pillow Duo

$38.00 is sale price

My Melody & My Sweet Piano Better Together Throw Pillow Duo

$38.00 is sale price

Pochacco & Pi-chans Better Together Throw Pillow Duo

$38.00 is sale price

Pompompurin & Friends Better Together Throw Pillow Duo

$38.00 is sale price

LittleTwinStars Better Together Throw Pillow Duo

$38.00 is sale price

Hello Kitty Plush Face Tote Bag

$39.99 is sale price $52.00 is actual price

Kuromi Plush Face Tote Bag

$39.99 is sale price $52.00 is actual price

Image of Friend of the Month 2025 Calendar Artwork.

GET THE CALENDAR

Different Sanrio character mobile wallpaper designs animated with a subtle zooming transition effect

DOWNLOAD WALLPAPERS

Image of Hello Kitty Island Adventure Artwork | AVAILABLE NOW ON APPLE ARCADE NINTENDO eSHOP and STEAM

PLAY HELLO KITTY ISLAND ADVENTURE

FREE DOWNLOADABLE

2025 Calendars

Print them out each month (or all at once!) and add in your own personal dates and events. Tape them up with a bit of washi tape and voila! Your very own Sanrio calendar to enjoy all year long!

DOWNLOAD IT HERE

SAVE TO CAMERA ROLL

Mobile Wallpaper

Take your favorite characters with you with these fun mobile wallpapers! We love a little freebie, don't you?

CHECK IT OUT

Now Available on Nintendo Switch and Steam

Hello Kitty Island Adventure

Let the cozy adventure begin! Hello Kitty Island Adventure launches on Nintendo Switch and Steam! Befriend beloved characters as you restore a mysterious island, solve ancient puzzles, cook delicious dishes, customize your avatar and your cabins, and so much more.

PLAY HELLO KITTY ISLAND ADVENTURE NOW